Blogging has become incredibly trendy (and for good reason). While a website represents a certain level of professionalism and sophistication, it’s difficult to project personality (i.e. what sets you apart from competitors).
With a blog, you’ll be able to:
- Express your personality
- Establish healthier relationships with consumers
- Drive higher traffic to your website
- Use it as a search optimization tool
- Remain timely with up-to-date content
- Further establish your brand
- Blog creation ( I recommend a minimum of twice a week)
- Postings (I recommend a minimum of twice a week)
Let’s start your blog today!
My experience in college admissions has taught me that email marketing is very much alive and well. Whether you’re building relationships with inquiries, prospects, current customers, or past consumers, email marketing allows you to do several things. It allows you to personalize your messages, helps you in establishing one-on-one relationships with your audience, lets you customize your content based on the receiver’s actions, and provides the recipient with the chance to open your communication on their schedule.
Did you know? According to the Pew Research Center, 92% of adults in the United States use email, and 61% of these email users are checking and sending emails on an average day.
To be a strong contender in the digital market, I can help you with this cost-effective practice.
- Content creation
- Campaign evaluation
Sometimes, the importance of a newsletter can be overlooked. That could be for a number of different reasons, but most likely it’s because the project is low on the company’s totem pole. I’m here to tell you it doesn’t have to be. I’ve created every newsletter imaginable. Through my three professional writing positions, I created a total of twelve newsletters. Some of those newsletters were for bariatric patients, donors and employees of a hospital, alumni of a college, engineering students at Lehigh University, and so on.
Each newsletter was special in its own right and yours can be too.
- Article creation
Let’s grow your business with an effective social media presence through media channels, such as Facebook, Twitter, Instagram, LinkedIn, Twitter, etc.
With this form of digital marketing, you’ll be able to easily connect to customers, create greater brand recognition, and increase website traffic. With so many businesses increasing their social media presence, you can’t afford to ignore this form of cost-effective marketing.
- Account setup
- Strategy creation
- Scheduled postings
- Data analytics
Have you ever asked someone, such as an engineer or physicist, about their job and you were left with a big question mark above your head? Imagine if you had someone to break down those concepts and practices, relaying them in a way that is understandable? That’s exactly what a technical writer does.
With my help, I can break down everyday practices (that are common for you and your company) and make them comprehensible for the general public.
- Technical manuals
- Training guides/tools
- Press releases
- Instructional manuals
- Journal articles
- Academic writing
How often do you hear a company name and then quickly Google it? You’re not alone in this ritual. With “Googling” being a common practice, it’s important to have a solid website.
Website content should be flawless (without errors), intriguing (attractive topics for consumers), and fresh (up-to-date). If yours isn’t, we can work on that.
I’ll evaluate your present website (if you have one), propose new content, and devise a plan for website maintenance. Don’t settle for a stagnant website. Let’s work together and make your website a hit!