Your Ideas, Clearly Told.

Hello, I’m Abby Ryan, a freelance writer and editor based in the Lehigh Valley, Pennsylvania. Over the past 15 years, I’ve worked with a wide range of organizations—including universities, nonprofits, agencies, and businesses—to transform complex ideas into content that’s clear, engaging, and easy to understand.

I offer writing and editing services tailored to your needs, whether you’re building something new or refining existing materials. My approach is grounded in understanding your goals, knowing your audience, and staying true to your brand voice. I work closely with clients throughout the process to ensure the final product feels polished, purposeful, and ready to share.

Let’s Connect
Strong copy. Stronger outcomes.
Years of Experience
Projects Delivered
Deadlines Met

Coffee First

My Philosophy. Whether you’re crafting new content or refining what’s already there, I make writing clear, accurate, and effective so your message lands and resonates.

More than words and periods.

My Services

Whether you’re launching something new, refining what already works, or completely starting over — I help you shape digital experiences that are smart, stunning, and built to convert.

Design isn’t just about how it looks. It’s how it works, how it feels, and how it moves people. That’s where I come in.

Let’s Collaborate

Your website is often the first place people meet your brand, so it should make a great impression. I write and edit SEO-friendly web content that is clear, engaging, and easy to read. From full-site copy and landing pages to blog posts, I help your website communicate your message and connect with your audience.

  • Website copywriting and editing
  • SEO content creation and optimization
  • Brand voice alignment and content updates

Email marketing works best when it feels personal and purposeful. I create email campaigns, newsletters, and multi-channel content that engage your audience and support your goals. I also provide strategy insights to help you refine campaigns across email, social, paid, and digital channels.

  • Email copywriting and editing
  • Campaign strategy
  • Multi-channel content creation

When the stakes are high, strong writing makes all the difference. I craft proposals, RFP responses, and white papers that are persuasive, well-structured, and aligned with your brand voice. My experience includes work for Fortune 500 companies, nonprofits, and agencies, helping clients stand out and achieve results.

  • Proposal and RFP writing and editing
  • White papers, case studies, and thought leadership content
  • Technical writing and healthcare communications

Words matter, and the way you share them can shape how people connect with your message. I provide developmental editing, copyediting, and proofreading to make sure your content is clear, consistent, and polished. I can also help define your brand voice and create editorial style guidelines to keep your messaging cohesive across all platforms.

  • Developmental editing and copyediting
  • Proofreading and content audits
  • Brand voice creation and editorial guidelines

A blog is a great way to share expertise and keep your audience engaged. I help organizations plan, write, and maintain SEO-optimized blog content that stays fresh, relevant, and aligned with your brand goals.

  • Blog content creation and posting
  • Editorial calendars and content strategy
  • SEO optimization and audience engagement

AI-generated content can be a helpful starting point, but it often needs a human touch to truly connect. I refine and rewrite AI drafts so they read naturally, sound original, and stay true to your brand voice. Whether it’s website copy, blog posts, or marketing content, I make sure your message feels clear, engaging, and genuinely human.

  • Rework AI-generated website or blog copy for natural, readable flow
  • Improve tone and clarity while preserving key information
  • Remove repetitive or awkward phrasing
  • Ensure the final content feels authentic and aligns with your brand voice
Writing That Works.

Work

From technical documents to marketing content, these projects are designed to communicate clearly, resonate deeply, and deliver results.

Proposal Writing & Editing
Clear Channel

Writer and editor for multi-section proposals, focused on structure, clarity, and persuasive flow.

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Feature Articles
Lehigh University

Writer for feature articles, incorporating reporting, interviews, and research.

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Website Content
IBU

Writer and editor for core website pages, refining messaging and user clarity.

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Blog Posts
Almy Education

Writer and editor for published blog content, aligned with brand voice and target audience.

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  • “She made a measurable impact.”

    “Abby was instrumental in improving the Epoch IT website—posting engaging blogs, refreshing existing content, and enhancing overall site presentation. She reorganized and optimized our webpages, resulting in a noticeable increase in user engagement and time spent on the site. Her expertise in content strategy and SEO continues to make a measurable impact on our online presence.”
    Binder Tal
    Client, Epoch IT

  • “Always polished. Always on brand.”

    “Abby is an exceptional copywriter—flexible, quick, and detail-oriented. She brings a nuanced understanding of tone, audience, and client style guides to every project. The result is copy that’s not only error-free, but polished, consistent, and perfectly on-brand.”
    Christina Strayer
    Production Manager & Designer

  • “Meticulous, flexible, and reliable.”

    “Abby provided professional copyediting and proofreading for long-form research reports, ensuring accuracy, flow, and consistency across client deliverables. Her attention to detail and flexibility made her a great addition to the team. She also assisted with drafting articles on a variety of topics.”
    Rachel Krohn
    Design Director

  • “She makes complex ideas easy.”

    “The writing Abby produces is always excellent—well-researched, great tone, perfect grammar, and clear, concise structure. She has a knack for taking complicated concepts and communicating them in a distilled way that makes them easy for the audience to understand.”
    Aryn Kelly
    Owner, Elemental Design

  • “I could finally hand it off.”

    “Abby really listens and works content until it meets our needs. She sets a high bar for herself, which I greatly appreciate. Copywriting used to be one of our most time-consuming tasks—she’s the first person I can completely turn it over to and have confidence in the results.”
    Kathleen Almy, Ed.D.
    Consultant | Speaker | Author

  • “She leaned in and learned our world.”

    “We work in a very nuanced and difficult space for writing, and Abby did a great job leaning in and learning our business and industry. She helped boost slumping SEO rankings, refresh stale content, and expand our resource library—producing high-quality work efficiently.”
    Katie Smith Green
    Healthcare Marketing Leader

  • “Exceptionally organized and communicative.”

    “Abby has a strong ability to coordinate multiple workstreams, people, and events. She brings outstanding communication and writing skills and played an effective role in planning and executing recruiting events with students and major corporations.”
    Raymond Trakimas
    Transformation Leader

  • “Creative, technical, and deadline-driven.”

    “Abby is an excellent collaborator for creative and technical writing projects. She communicates clearly while managing multiple initiatives, does thorough research, brings brand voice to life, and consistently meets rigorous deadlines.”
    Tyler Salyer
    Senior Marketing Campaigns Manager
No fluff. No guesswork.

Process

Whether it’s a proposal, a website, or a full content project, here’s how we’ll work together:

1. Let’s talk

We’ll discuss your objectives, your audience, and what you want to achieve. I’ll ask questions and review your materials to make sure I understand exactly what you need.

2. Let’s PLan

I’ll organize the content and map key messages so everything flows logically. This will keep your writing clear, focused, and easy to follow.

3. Let’s Write

I’ll write and edit your content, shaping it to be accurate, engaging, and on-brand. We’ll review and tweak together until it feels just right.

4. Let’s Polish

I’ll make sure your content is polished, formatted, and ready to share—and I’ll be here if you need any post-launch help.

1. Let’s talk

We’ll discuss your objectives, your audience, and what you want to achieve. I’ll ask questions and review your materials to make sure I understand exactly what you need.

2. Let’s Plan

I’ll organize the content and map key messages so everything flows logically. This will keep your writing clear, focused, and easy to follow.

3. Let’s write

I’ll write and edit your content, shaping it to be accurate, engaging, and on-brand. We’ll review and tweak together until it feels just right.

4. Let’s polish

I’ll make sure your content is polished, formatted, and ready to share—and I’ll be here if you need any post-launch help.

Want to see what this looks like in action?

Let’s Work Together.

Contact

If you have a project that needs careful writing or editing, I’d love to chat! Reach out, and let’s start the conversation.

I usually reply within 48 hours—sometimes faster, sometimes slower, depending on my coffee intake.

Type of Writing Needed

© 2025 Abby E. Ryan